75,000 Canadians Took Advantage of Las Vegas Resorts’ Currency Promotion

Since its launch in January of last year, Circa Resort & Casino, the D Las Vegas, and Golden Gate Hotel & Casino announced that 75,000 Canadians have benefited from their "At Par" promotion.

For every CDN $1 spent on participating casino, accommodation, beverage, and entertainment options, Canadian visitors will receive USD $1 in value under the campaign, which is available through August 31.

7,500 Hotel Room Nights Booked

Canadians can purchase USD $1.00 this morning for CDN $1.42. 

The offer has result in more than 7,500 hotel room nights and has generated over $15 million in slot coin-in, according to a statement provided by the three venues.

Guests are not required to be lodged at one of the three hotels to take part in qualifying gaming, beverage, or entertainment deals.

FIFA World Cup Viewing Event

Tomorrow, BarCanada at the D will hold an open-bar viewing party for the Canada versus Morocco World Cup Round-of-16 soccer game, with guests in Canada colors enjoying complimentary drinks.

“The response from our Canadian guests has exceeded our expectations,” said Derek Stevens, owner and CEO of Circa, the D and Golden Gate, in a statement.

Stevens discussed in January the introduction of promotions to address the drop in Canadian tourism to Las Vegas, amid what has turned into a general boycott of travel to the U.S. and American products by numerous Canadians since Donald Trump took office as President, enacting a trade tariff policy against Canada and suggesting that Canada could become the 51st state of the U.S.

U.S. Boycott

A January Abacus poll indicated that a notable minority of respondents (33%) would hold a lower opinion of close friends or family who visited the U.S. Younger Canadians were the most critical – almost half of those aged 18 to 29 stated they would think less of a close person vacationing in the U.S. This sentiment decreased among individuals aged 30 to 44 and decreased further for those between 45 and 59.

Last year, Canadian trips to Las Vegas decreased by 17.4%. This is important because Canada represents approximately half of the foreign tourism in Las Vegas. In 2025, Las.

Vegas experienced a 7.5% decrease in tourist visits compared to the previous year, marking the steepest drop since 1970 (excluding the pandemic years), when record-keeping started, as reported by Reuters.
Stevens stated that one method to address the Canadian decline was to remove the influence of currency exchange.

Increased Travel Benefits

Christopher Whyte, a travel agent at Freestone Travel near Toronto, praised the promotion.

“I expect you will get more takers on that,” he said. “Particularly among gamblers and travellers from Western Canada.

“I am not seeing much change in my client activity to Vegas,” he added. “Bookings to Europe and Asia are up significantly, as is travel within Canada. In the Canadian travel industry, there is a big increase in marketing by U.S. tourism destinations (including Las Vegas). I am getting a lot of marketing emails and incentives from different U.S. tourist bureaus (including Las Vegas), and many of these also include economic incentives (like par dollars). Too early to tell what impact that is having on overall volume, as some U.S. travel is highly seasonal.”